Rouaa is a privately owned and operated company which specializes in the distribution of non-food items such as Personal Health care products and Food products. We still base our business on tried and true family values. Because we are family owned, we never have to compromise our emphasis of offering outstanding quality and service to our customers. The emphasis we place on values are the pillars upon which Rouaa has proven itself over and over again. We are a company that you can trust and depend upon for all non-food products such as Personal Health care products and Home appliances and with Food products. First and foremost, our priority is that all our customers are treated with outstanding service in all matters of business. It is with that spirit that Rouaa makes the following pledges to our customers; we pledge to guide all our actions with the most in integrity and honesty. We pledge to always be ready to assist and help provide solutions in any way possible. And lastly, we pledge to be available to our customers when they need us as we are only a phone call away. For you, this means never having to leave a message or chase a salesperson again for the assistance and service you rightly deserve. At Rouaa, we know your time is valuable and that’s why we always have a full staff to assist you when you need us. Lastly, the staff and I are very proud of the business relationships that we have built over the years. During the last years Rouaa has earned the respect and loyalty of many local and International businesses in the private sector as well as in the public sector. We hold a general importing/exporting license from the ministry of commerce and industry
Being a globally recognized company established world-wide with an excellence in organizational structure
Being the "preferred choice" both for customers, suppliers and employees
Bringing inspiration and being a model for companies who are willing to reach their dreams
What We Do
Through our commitment to personal service, Rouaa has excelled over the years as a reliable vendor for General Supplies, Distribute and Maintenance Systems. It is with, this spirit that the staff of Rouaa shows their dedication to the task of Strategic relationships with each of our customers. Through the formation of lasting partnerships we will work to understand your organizational requirements and how it operates.
It is Our Mission to responsibly provide high quality products and services through innovation, creativity and value. Our vision is to be recognized in the Personal Health care products, Food products, & Home appliancess and global markets through our special services that enhance our ability to distinguish our products and services. Being a performance leader means we will achieve operational excellence. Industry-leading customer satisfaction, and superior financial performance. We sincerely believe in following a long-term commitment to staff development with support through opportunities from the top down. We have developed a sustainability mission for our company which can be briefed in three words (reduce-reuse-recycle); however, success will be measured by our clients preferring us because of their belief in our ability to meet or exceed their expectations of quality, service, and expertise.
To provide our clients competitive and premium quality Goods and services. To strengthen the acceptability of our brands with clients and contractors throughout the GCC. To seek growth through new ideas, new products and strong partnerships.
At Rouaa, we have always shown our commitment to safety, environment and society by recognizing and implementing good practice in encouraging a culture of responsibility in everything we do.
Rouaa Al-Hayat General Trading Co.W.L.L
Al Waffa Tower, 5th Floor, Tunis Street,
Dawar Sadiq, Hawally, KUWAIT
+965 229 444 17/8